We built Tap-A-Tips around a dedicated animated character universe featuring Victor Tipwala, the reliable mentor; Bigtor, his unhinged mini counterpart; and Sara, his in-game love interest. By bringing these BGMI avatars to life, the IP delivered gameplay tips in a format that felt native to the BGMI world, while enabling the brand to establish its own animated social influencers and deepen player connection to the game. 7 episodes 5-7 minutes each